EKKL · CONTENT STRATEGY
A daily devotional, personalized by mood.
I built the content strategy and creator team behind it, with input across product, data and marketing.
Visit sitePeter Wilson
For thousands of years, the gospel narrative has traveled through creative content. Ancient stories of deliverance told around dinner tables. Letters from the Apostles canonized as Scripture. Sermons, music, testimony, and beautifully crafted art. The good news has been told in endless ways.
Today, ministries, artists, authors, and speakers are sitting on some of the most compelling content on the planet. Yet so much of it is left on the table, or disappears the moment it’s delivered. Sermon research that could become a virtual theology gallery. A live moment that could grow into the soundtrack of a movement. A sketch that could become an interactive app with original art and testimony.
Imagine what the Apostle Paul would do with the tools we have today. There’s never been a better time to be alive and doing Kingdom work.
How I can help
Three ways we can work together, depending on where you are and where you want your message to go.
01 · Strategy
Content & Brand Strategy
Developing your unique message & finding its audience.
Start a conversation02 · Masterclass
Make Church Great
The Sunday Masterclass.
Built on years of experience at Hillsong and with Joel Osteen. Plus world-class guests.
Visit Make Church Great03 · Founder
KinVi
Founder of the world’s first exclusively Christian TikTok viral marketing platform.
Let’s take your message to the world.
Visit KinViSelected Work
GLORIFY · HEAD OF BRAND & CONTENT
$86m raised. 15m+ installs.
On the founding team, I built a full catalog of devotionals and wellbeing content, and helped shape product, marketing and global growth.
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BIG CHURCH FESTIVAL · CONTENT STRATEGY
From a moment in a field to a movement in a nation.
Major-artist collab releases across every Christian label, exclusive Amazon Music distribution, and IP deals with every podcaster on the lineup. A content ecosystem that sustains itself.
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AWAKENING CHURCH · BOARD MEMBER & FRACTIONAL CREATIVE DIRECTOR
Steady hands through a season of change.
I advised through a challenging leadership transition, rebuilt the creative and worship teams, transformed Sunday services, and shaped growth and content strategy for the Senior Pastor.
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About
I’ve been in ministry for more than 25 years.
As Worship & Associate Pastor at Hillsong London, I led tours around the world, helped plant campuses, and orchestrated some of Europe’s largest Christian events. As Creative Pastor for Joel Osteen, I oversaw a large-scale generational rebrand and restructure. And as a founding member and Head of Brand & Content at Glorify, I helped raise $86 million in venture capital and drive millions of downloads in three languages.
Those years of crafting Sunday services are now packaged into a Masterclass, and my fascination with scaling the reach of the Kingdom culminated in me founding KinVi.
I’m married with three kids, living between the UK and the US. Besides loving every moment I can get with my family, you’ll find me enjoying good food, flying, and skiing.